Project: Team Michelle Belch10-seond digital signage ad

Client: Michelle Belch, Re/Max Realtor

Goal: Promoting the real estate services of Team Michelle Belch

Concept: A play on the tagline “fruitful results” which achieved by animating the apple as it falls from the tree green and ripens into a red apple. The Re/Max balloon is traversing the sky in the background which strengthens the client’s connection to the Re/Max brand.

Material & Techniques: Adobe Photoshop CS3, Adobe FLASH CS3, 10 second, 24 frames per second, 1365 x 765 pixels, photo manipulation, typography, layout, storyboard and time-line animation.

BAckground: Team Michelle Belch is a Kelowna based, Re/Max real estate team located in Kelowna, BC, Canada

Facts: Successfully posted on the Video Billboard Digital Signage Network in November 2006.