Fashion Foundations

Project: Fashion Foundations, 10-seond digital signage ad

Client: Fashion Foundations, women’s lingerie retailer

Goal: Promoting the retail store of Fashion Foudnations across the Video Billboard Network.
Concept: Soft, flowing movement with feminine colours and type were used to portray the beauty and feminine appeal of the lingerie at Fashion Foundation.

Material & Techniques: Adobe Photoshop CS3, Adobe FLASH CS3, 10 second, 24 frames per second, 1365 x 765 pixels, photo manipulation, typography, layout, storyboard and time-line animation.

Background: Fashion Foundations is a retail outlet located in Kelowna, BC, Canada

Facts: Successfully posted on the Video Billboard Digital Signage Network in May 2007.